With the internet now a shop window for advertising it is no wonder letting agents are branching out to new areas for marketing their stock. With around 80% of potential tenants starting their search online, a strong internet base is vital for agents. With the various portals and directories agents are spoilt for choice when finding the most appropriate outlet and many use every last portal/directory to maximise exposure.  As well as advertising their property to a wide audience, this also allows for subliminal advertising and the ability to create a broad client base for the future. The tool that many agents seem to be missing out on is the email newsletter, I think the ability to establish long term relationships and expose your brand further is key to any business and seems to be a cheaper and more forward thinking approach to reaching your audience so lets hope with technology the way it is we may see a surge of email newsletters in the industry.